Raising Awareness of Media Literacy in Youth Field

Posted: 2017-04-11
Written by: EU Network
Category: Europe
Tagged: youth social media sensebility sence media literacy "living with the media

Social media has become a part of young people lives thus to explore the different aspects and to raise awareness of media literary among young people five youth leaders from Latvia took part at the Erasmus+ Youth Exchange "Living with the Media: Sense & Sensibility" will which took place in Larnaca from  2 – 9  April 2017 together with other 30 youth field activists  from Greece, Italy  Cyprus, Romania, Serbia and Spain to share their knowledge and reflect on the role of media and its effect.

It is very important:
— To understand how media messages shape our cultures and society as well  young people lives, influence their attitudes and opinion,
— to develop critical thinking regarding the information young people receive through the media,
—explore the possibilities and the threads of media usage,
—to identify similarities and differences in practices used in different countries in terms of Media Literacy.

The Paris Declaration, adopted on the 17th of March 2015, highlights the significant of "strengthening children’s and young people’s ability to think critically and exercise judgement so that, particularly in the context of the Internet and social media, they are able to grasp realities, to distinguish fact from opinion, to recognise propaganda and to resist all forms of indoctrination and hate speech".


Participants visited  radio studio of the Cyprus Community Media Centre 

There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook. Social media is becoming an integral part of our lives often to describe what we post on sites and apps like Facebook, Twitter, Instagram and others. Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers,viewers and listeners to participate in the creation or development of the content.
It's easy to share your ideas, photos, videos, likes and dislikes, with the world at large - and find out what they think of them. You can find friends, business contacts and become part of a community or a bunch of different communities. Social media gives you what TV never could - a chance to be engaged and engage others.


Participants visited Cyprus Community Media Centre  in Nicosia

Media Literacy refers to the ability of people to access, understand, analyse, create and evaluate critically the content of media. Media literate youth and adults are able to better understand the complex messages that receive through the media. The rapid development of the media and digital technology creates the need of understanding and engaging with media usage for all citizens.
Social media makes easy to tell a company and everyone else about their experiences whether those experiences are good or bad. The involved parts can also respond very quickly to both positive and negative feedback, attend to people problems and maintain, regain or rebuild people confidence.







Project participants met different  artists living in Cyprus in order to explore the opportunities of the use of social media promoting art.

Media literacy is an important effective way to respond to the increasingly changing and complex digital environment we live in. In fact, the more aware we are about the working principles of the Media, the more efficient the interpretation of media messages will be.

Erasmus+ KA1 mobility implemented Cyprus Youth Clubs Organization (Greek acronym KOKEN) #KOKEN_CY   and Latvian partner for this  Youth Exchange was Non Governmental Organisation ‘’Donum Animus’’


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